　　我们为什么要买东西？谁让这个世界变得无节制消费？他们如何做到这一点？调查记者雅克•佩雷蒂审视了无节制消费潮流背后的机制，得出了答案。原来，使这个世界变得无节制消费的元凶，并不是人们普遍认为的广告员和市场推广员，而是这诸多因素背后那些首先改变产品然后改变我们的人们。纪录片表明，长久以来，制造商都梦想着在消费者大脑中植入“升级”观念，从而让无限消费成为现实。他们首先瞄准未被开发的儿童市场，学习应用向儿童销售的方法，从而增加向成年人的销售。但是，那头最肥的能够带来现金的奶牛却来自恐惧——通过挖掘消费者的恐惧，制造商发现了一个对健康和安全产品有巨大需求的世界。

5856

2014

无节制消费的元凶

主演：雅克·佩雷蒂

　　约会实验来到巴西，而当地的单身男女将尝试在面对面见面之前找到真爱并订婚

　　Simon's adventure starts in the magnificent 'red centre' of the continent and onwards through South Australia, via the extraordinary Indian Pacific Railway until he reaches the west coast city of Perth.
　　On the way, he joins an Aussie rancher in the parched outback and takes part in a spectacular camel round-up. This mad aventure, involving specially adapted off-road vehicles and a chopper, is part of an ongoing effort to stop the damaging spread of up to a million feral camels across the country.
　　Simon also passes through Australia's wine country and to the lucrative tuna fishing city of Port Lincoln, and he investigates the impact these trades are having on the environment. In Western Australia, he joins a 21st century gold rush - part of the resource boom that has made Australia one of the richest countries in the world.
　　Finally in Perth, Simon discovers a full scale British invasion. Working in a mine or driving a lorry can bring a salary of a hundred thousand pounds a year, as evidenced when Simon meets a former binman from hull who is now living the dream, with a beautiful house in the sun, private pool and his very own boat.

　　Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
　　E1 technology
　　Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
　　E2 fashion
　　Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
　　E3 food
　　Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.